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15/06/2010

Creative multimedia has huge potential - Muhyiddin

Creative multimedia has huge potential - Muhyiddin



CYBERJAYA, June 14 - Creative multimedia is an area which has huge potential to be explored in Malaysia, said Deputy Prime Minister Tan Sri Muhyiddin Yassin.

He said: “We need and could produce animation content of high quality which is on par with global standards.

"I am sure this MaC3 Rendering Facility will play a pivotal role in the further development of this industry,” he said at the official launch of the MaC3 Cloud Rendering Farm, here today.

The MaC3 Rendering Farm is part of the MSC Malaysia Animation and Creative Content Centre or MaC3, a strategic division established by Multimedia Development Corporation (MDeC) with a mandate to drive the development of the nation's digital creative industry.

Muhyiddin said Malaysia's animation and creative content future depended on its ability to find new creative growth drivers and create a more market-friendly environment that was conducive to innovation and investment.

He said digital entrepreneurs from now on should adopt a more focused and coordinated effort to identify their comparative advantage in this global animation industry.

The Deputy Prime Minister said Malaysian creative content providers must carve a niche on the global production map by identifying the appropriate opportunities in the creative content value chain.

He also said Malaysian animators had to build an ecosystem that nurtured innovation and fostered creativity.

With targeted animation related revenues of RM1.1 billion and targeted exports of RM660 million by 2012, Muhyiddin said MaC3 goals were very high and lofty.

"2012 is not that far away and whilst I take cognisance that it is not an easy task to predict the ever evolving animation market trends, I believe Malaysia is on the right track.

"However, we should not just play ”catch up” all the time. We need to make that quantum leap soon and be ahead of the creative content industry,” he said. - Bernama

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